Welcome to conceivable a non-profit dedicated to providing resources and support along the difficult journey to parenthood. One in six Canadians struggle with infertility. Despite this rising trend, funding and support resources remain limited; while the cost of treatment and impact on one’s life is significant.

Conceivable is a private, online, members only support community that was founded to help address the gap in infertility resources. The community, and its awareness activities are funded by online sales of high-quality, affordable, Canadian made pregnancy and ovulation tests; and by nominal fees associated with membership to the site.


To foster connections & support for infertility patients, so that nobody feels alone in their journey.


By 2018 conceivable will be the go-to source in Canada for infertility support resources, rapid testing products and infertility awareness activities.


Conceivable was founded by long term fertility patient and Registered Nurse, Pritma; who after five years of trying to conceive through many failed IUI and IVF attempts, felt isolated with her unexplained infertility diagnosis. She endeavoured to create a private online community where peers can connect to inspire and empathize with one another through words of understanding and encouragement - while also contributing to infertility awareness in Canada.